
Wealth Advisor Resources

Private Placement Life Insurance (PPLI) Playbook
A step-by-step checklist to guide PPLI conversations with your clients. This playbook is authored by the founder of GenNXT, Samita Malik. She has drawn on her experience counseling some of the most sophisticated, high net worth clients on a diverse range of PPLI structures and strategies to produce this guide. It is meant to be a starting point if you are considering PPLI for your practice, or if you’ve been asked about PPLI by clients. It does not replace a conversation with a GenNXT expert, but it will better prepare you for the conversation with us.
Frequently Asked Questions
Getting Started

Private Placement Life Insurance (PPLI) has become an increasingly sophisticated wealth-planning strategy for high-net-worth individuals seeking tax-efficient accumulation, investment flexibility, and long-term estate planning benefits. PPLI can provide access to a broad range of investment strategies, including alternative investments, within a life insurance structure, while allowing the cash value to grow on a tax-deferred basis.
For many prospects, life insurance is something they know they should review but continually put off. Prospects may have an old employer policy, individual coverage purchased years ago, or no clear idea whether the current coverage would actually protect their beneficiaries. Procrastination and a dynamic policy puzzle creates opportunities for advisors.

For wealthy investors, building a portfolio often means looking beyond traditional stocks and bonds. Private equity, hedge funds, private credit, real estate, venture capital, and other alternative investments can provide access to different methods of generating alpha, diversification, and investment opportunities that may not be available through traditional public markets.
Frequently Asked Questions (cont.)
Working With GenNXT
PPLI In Your Practice
Licensing